The Power of Brand Perception in the Marketplace with Bijal Patel

Bijal Patel, founder and CEO of Launch, shares her entrepreneurial journey and the importance of branding. She emphasizes the need for passion and curiosity in entrepreneurship and the willingness to learn from others. Patel explains that brand is the perception that the audience holds about a company and how it is viewed in the marketplace. She advises established business owners to focus on their sellable asset value and think about brand strategy from an enterprise perspective. Patel also highlights the importance of strategic brand architecture and creating an empire stitched together with intention and purpose.

If you want to follow and connect with Bijal Patel, follow her on Instagram @bijal.launch.

Chapters

00:00 : Introduction and Appreciation

01:25 : Embracing the Journey of Entrepreneurship

03:03 : Transitioning from the Corporate World to Entrepreneurship

08:18 : The Importance of Brand Strategy for Established Businesses

13:32: Creating the Right Perception in the Marketplace

18:45 : The Power of Continuous Learning and Curiosity