The Story behind Cannabis Beverage Pioneer Albie Masland
Join us as we sit down with Albie Masland, President of a pioneering cannabis beverage company - Levitate formerly known as Valor Craft.
In this episode, Albie takes us through his remarkable journey, from running across the country to venturing into the challenging cannabis industry.
He candidly discusses the obstacles he encountered and the significance of finding trustworthy allies.
Albie concludes the podcast by expressing his commitment to developing products that have a positive impact and bring joy to people.
Chapters
00:00 Introduction and Background
08:36 Running Across the Country
14:43 Challenges and Support from Family
16:48 Transition to the Cannabis Industry
23:08 Barriers to Entry in the Cannabis Industry
27:47 Entering the Beverage Market
31:48 Go-to-Market Strategy
33:38 Future Vision